{"title":"Primer","description":"\u003ch1 class=\"collection-hero__title h3\"\u003e\u003cspan class=\"collection-title\"\u003ePrimer\u003c\/span\u003e\u003c\/h1\u003e","products":[{"product_id":"good-grip-hydrating-primer","title":"SHEGLAM Good Grip Hydrating Primer","description":"\u003cdiv class=\"fun-pc-ellipsis-wrapper style_desc__krAtE\"\u003e\n\u003cdiv\u003eBuckle in base makeup, because you're not going anywhere! Our newest oil and silicone-free primer features a refreshing gel texture that makes your skin soft, smooth, healthy, and moist. Additionally, this primer gets absorbed into your skin in a flash and keeps your makeup in place for hours on end.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Ment Green","offer_id":43547329036351,"sku":null,"price":500.0,"currency_code":"EGP","in_stock":true},{"title":"Light Purple","offer_id":43547329069119,"sku":null,"price":500.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/PRIM1.jpg?v=1782340467"},{"product_id":"sheglam-birthday-skin-primer","title":"SHEGLAM Birthday Skin Primer","description":"\u003cdiv class=\"fun-pc-ellipsis-wrapper style_desc__krAtE\"\u003e\n\u003cdiv\u003eGet that baby-soft, flawless skin you were born with thanks to our primer gel. The first step in your glam routine, it forms a fine layer on your skin to soften, brighten and smooth out imperfections. Say buh-bye to visible pores and hello to a more even complexion with soothing rose extract. Now that you've got the perfect base, your makeup will go on like a breeze, last longer and look like a dream!\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43456626982975,"sku":null,"price":480.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/birthdayprimer4.jpg?v=1782343786"},{"product_id":"maybelline-baby-skin","title":"Maybelline baby skin Primer","description":"\u003cp\u003e\u003cspan\u003eBaby Skin® Instant Pore Eraser®. This makeup primer leaves skin with a baby smooth and matte finish. Moisturizes all day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43458999451711,"sku":null,"price":310.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/BS.jpg?v=1782412424"},{"product_id":"huda-beauty-easy-blur-silicone-free-smoothing-pore-minimizing-primer","title":"Huda Beauty EASY BLUR SILICONE-FREE SMOOTHING \u0026 PORE-MINIMIZING PRIMER","description":"\u003cp\u003eWHAT IT IS:\u003cbr\u003eA silicone-free ultra-blurring primer that is good for your skin, and so easy to use! Our Easy Blur Primer is packed with blurring polymers that help instantly control excess oil, smooth texture and blur pores.\u003c\/p\u003e\n\u003cp\u003eWHAT IT DOES:\u003cbr\u003eThis translucent pink jelly-textured primer blends to clear on application with a cooling effect for fresh-looking skin, ready for make-up application. Worn alone or on top of skincare Easy Blur Primer creates an airbrushed, soft-focus finish to make your makeup last longer!\u003c\/p\u003e\n\u003cp\u003eWHAT ELSE TO KNOW:\u003cbr\u003eA 100% silicone-free formula infused with antioxidant rich plant-derived complex of glycerin and Milk Thistle Extract helps with instant oil control. Our blend of polymers instantly blurs the appearance of pores and smooths texture leaving skin prepped for even makeup application.\u003c\/p\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43463429488703,"sku":null,"price":2700.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/PRIMER.webp?v=1782573256"},{"product_id":"sheglam-triple-threat-correcting-primer-3-in-1-color-pore","title":"SHEGLAM Triple Threat Correcting Primer 3 In 1 Color Pore","description":"\u003cp\u003e\u003cspan\u003ePerfect skin is just a swirl away with our new Color Correcting Primer! This three-color spiral primer adds a touch of color correction, brightening, and concealing to your base makeup. Formulated with naturally derived plant ingredients, our primer isolates and maintains your skin's moisture simultaneously!\u003c\/span\u003e\u003c\/p\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43463579631679,"sku":null,"price":440.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/3X1.jpg?v=1782585791"},{"product_id":"l-oreal-infaillible-super-grip-primer","title":"L’Oréal Infaillible Super Grip Primer","description":"\u003cp\u003eL’Oréal Infaillible Super Grip Primer\u003c\/p\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43512586534975,"sku":null,"price":550.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/LORIALPRIMER.png?v=1783710770"},{"product_id":"huda-beauty-easy-blur-silicone-free-smoothing-primer-bronze-fudge","title":"HUDA BEAUTY EASY BLUR SILICONE-FREE SMOOTHING PRIMER BRONZE FUDGE","description":"\u003ch6\u003eWHAT IT IS:\u003c\/h6\u003e\n\u003cp\u003eA bronze tinted pore-blurring silicone-free primer that instantly controls shine, minimizes pores \u0026amp; smooths texture for an airbrushed soft-focus finish.\u003c\/p\u003e\n\u003ch6\u003eWHAT IT DOES:\u003c\/h6\u003e\n\u003cp\u003eThis tinted pore-blurring silicone-free primer is good for your skin and so easy to use.\u003c\/p\u003e\n\u003cp\u003eDelivering a fresh, soft-focus glow, this non-comedogenic primer is lightweight with a jelly-like texture that blends with a sheer bronze tint upon application.\u003c\/p\u003e\n\u003cp\u003eLong-wearing, it blurs, smooths \u0026amp; extends makeup wear with a luminous airbrushed finish.\u003c\/p\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43513164562495,"sku":null,"price":3100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/ChatGPTImageJul11_2026_05_41_41AM.png?v=1783737858"},{"product_id":"sheglam-camera-on-smooth-blur-primer","title":"SHEGLAM Camera On Smooth \u0026 Blur Primer","description":"\u003cdiv class=\"fun-pc-ellipsis-wrapper style_desc__krAtE\"\u003e\n\u003cdiv\u003eSay goodbye to visible pores and hello to a smooth, seamless base. This primer creates a soft-focus blur that minimizes texture and helps your foundation actually stick around. Infused with skin-loving ingredients like Vitamin B12 and Vitamin E, think of it as your real-life beauty filter, with skin benefits baked in!\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43521204092991,"sku":null,"price":450.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/SheglamCameraOn_Smooth_BlurPrimer.jpg?v=1783976095"},{"product_id":"sheglam-good-grip-hydrating-primer-travel-size","title":"SHEGLAM Good Grip Hydrating Primer-Travel Size","description":"\u003cp\u003e\u003cspan\u003eBuckle in base makeup, because you're not going anywhere! Our newest oil and silicone-free primer features a refreshing gel texture that makes your skin soft, smooth, healthy, and moist. Additionally, this primer gets absorbed into your skin in a flash and keeps your makeup in place for hours on end.\u003c\/span\u003e\u003c\/p\u003e","brand":"SHEGLAM","offers":[{"title":"Green","offer_id":43547173191743,"sku":null,"price":250.0,"currency_code":"EGP","in_stock":true},{"title":"Purple","offer_id":43547173224511,"sku":null,"price":250.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/GoodGripHydratingPrimer-TravelSize.jpg?v=1783984815"},{"product_id":"rose-berry-primer","title":"ROSE BERRY PRIMER","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eINSTANT PRIMING: Roseberry Good Grip Hydrating Primer instantly primes your skin and evens out your skintone for a flawless base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e4K HIGH-DEFINITION BLUR: Features 4K HD spheres that blur imperfections, giving your skin a smooth, refined, and camera-ready finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHYDRATING FORMULA: This primer deeply hydrates the skin while creating a long-lasting grip that helps your makeup stay in place all day.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePUMP DISPENSER: Comes in a sleek glass bottle with a convenient pump dispenser for hygienic and precise application every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNET VOLUME: Each bottle contains 45 ml (1.52 fl. oz.) of product, providing ample supply for daily use.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad House ","offers":[{"title":"Green","offer_id":43696381722687,"sku":null,"price":235.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/RBprimer4.jpg?v=1786146046"},{"product_id":"sheglam-pore-no-more-primer","title":"SHEGLAM Pore No More Primer","description":"\u003cdiv class=\"fun-pc-ellipsis-wrapper style_desc__krAtE\"\u003e\n\u003cdiv\u003eSOFT. SMOOTH. PORELESS.\u003cbr\u003eVanish pores with our Pore Off Primer. It blurs imperfections and creates a flawlessly smooth canvas, like a magic trick for your face. For skin that's airbrushed and ready to conquer the day, this primer's got you covered.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SHEGLAM","offers":[{"title":"Default Title","offer_id":43706423771199,"sku":null,"price":440.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/Pore_Off_Primer.jpg?v=1786387654"},{"product_id":"essence-jelly-grip-hydrating-primer","title":"essence jelly GRIP HYDRATING PRIMER","description":"\u003cdiv class=\"rich-text product-details-overlay__copy-text\"\u003e\u003cspan class=\"rich-text__span\"\u003eWith the essence jelly GRIP HYDRATING PRIMER you get the perfect base for your makeup. The special jelly primer is not only hydrating, it also takes hold of your makeup. Thus, it provides the ultimate grip effect and a long-lasting makeup. The essence jelly GRIP HYDRATING PRIMER allows you the freedom to choose whether you want to apply it individually and simply make your skin look even and fresh, or use it as a makeup primer.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"rich-text product-details-overlay__copy-text\"\u003e\u003cspan class=\"rich-text__span\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-navigation product-details-overlay__tab-navigation\"\u003e\n\u003cdiv class=\"tab-bar\" id=\"product-details-overlay__tab-navigation\"\u003e\n\u003cdiv class=\"tab-bar__tabs tab-bar__tabs--hide-left\"\u003e\n\u003cdiv class=\"tab-bar__label tab-bar__label--selected\"\u003eInstructions for use\u003c\/div\u003e\n\u003cdiv class=\"tab-bar__label tab-bar__label--selected\"\u003e\u003cspan class=\"rich-text__span\"\u003eMake-up gripping and hydrating primer. Provides a fresh finish. Allow the formula several seconds to set to activate full grip effect and then apply your make up to create a long-lasting make up look. Applies transparent. Could also be worn alone for smooth and fresh-looking skin.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbutton id=\"product-details-overlay__tab-navigation-tab-0\" type=\"button\" class=\"tab tab-bar__tab-button\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43753042509887,"sku":null,"price":380.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/ChatGPTImageAug17_2026_01_00_12AM.png?v=1786917667"},{"product_id":"e-l-f-power-grip-primer-0-811-fl-oz-24-ml","title":"e.l.f. Power Grip Primer, 0.811 Fl Oz (24 ml)","description":"\u003ch4 class=\"kh1nfl0\"\u003eA gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.\u003c\/h4\u003e\n\u003ch2 class=\"kh1nfl0\"\u003eWhy you'll love it:\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003ePower Grip Primer is the #1 Primer in America.*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_1gvt04v1\"\u003e\n\u003cli class=\"_1gvt04v2\"\u003eSticky gel primer grips makeup for long-lasting wear\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eHydrates skin for a dewy finish\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eTranslucent formula works on all skin tones\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eNon-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_1gvt04v1\"\u003e\n\u003cli class=\"_1gvt04v2\"\u003eHyaluronic Acid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eoily, dry and combination skin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43771616198719,"sku":null,"price":900.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/PowerGripPrimer5.png?v=1787257673"},{"product_id":"e-l-f-power-grip-primer-4-niacinamide-0-811-fl-oz-24-ml","title":"e.l.f. Power Grip Primer + 4% Niacinamide, 0.811 Fl Oz (24 ml)","description":"\u003cp\u003e\u003cspan\u003eA sticky gel-based face primer with 4% niacinamide.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"kh1nfl0\"\u003eWhy you'll love it:\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul class=\"_1gvt04v1\"\u003e\n\u003cli class=\"_1gvt04v2\"\u003eGel primer formula with sticky texture grips makeup for long-lasting wear\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eInfused with 4% niacinamide to help even out skin tone and brighten\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eGives skin a dewy, glowing finish\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003eTranslucent-finish primer works on all skin tones\u003c\/li\u003e\n\u003cli class=\"_1gvt04v2\"\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad House ","offers":[{"title":"Default Title","offer_id":43771641233471,"sku":null,"price":900.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9293\/0879\/files\/PowerGripPrimer_4_Niacinamide9.png?v=1787258953"}],"url":"https:\/\/madhouse-eg.com\/collections\/primer.oembed","provider":"Mad House ","version":"1.0","type":"link"}